Video Strategy
First Last Film can make you a single film or we can build you a video strategy.
What are you long term aims?
Which departments have goals to hit?
Rather than shoot and hope, build a funnel to make sure you meet your targets.
Here are some strategies that might work for you.
Give us a shout to help build the right strategy for you.
New Client Video Strategy
Finding new clients, investors or customers is the beating heart of every business.
We design funnels to capture the right customer for you and funnel them through the sales cycle right to purchase point.
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Advertisements. Online video, TV, social media.
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​Testimonials. Let them hear it from the horses mouth.
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​USP videos. Show why you're different.
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Attention Grabber. Stand out from the crowd.
Social Media Video Strategy
Social is the hungry beast that never sleeps.
We can build a social media strategy that meets your aims, and target markets with powerful content in cost effective ways.
Website Video Strategy
When did you last read body copy on a website?
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Improve conversions: Adding a video to a landing page can increase conversions by up to 80%.
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Increase engagement: Users spend 88% more time on pages with video content.
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Improve visibility: Videos can help improve a website's ranking and visibility.
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Make content more accessible: Transcripts and closed captions make content more accessible to users and provide content that search engines can crawl.
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Your website should use video as part of the sales funnel for customers.
Training Video Strategy
Training Videos can save your teams time and money
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Health and Safety training videos.
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In-role development videos.
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Specialist training videos.
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Client training videos.
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Tech training videos.
Recruitment and HR Video Strategy
Your people make your company.
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A video strategy can:​
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Help you hire the best recruits.
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Give job searchers a quick overview of who you are.
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​Show the culture rather than having to tell them.​
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Training. Save time and money with great training videos.
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Increase staff retention by reminding them of the vision, successes andjourney fo the company.
Investor Relations Video Strategy
Interacting with investors helps with retention
and up-sell
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Articulating Company Strategy.
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Keeping investors up-to-date with trends and cycles.
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Put faces to names. People trust people not companies.​
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Crisis management.
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Celebration videos. Got something to shout about? Then shout!
Brand Awareness Video Strategy
Who knows who you are?
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Encourage word-of-mouth marketing: Build a brand community and encourage customers to leave reviews.
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Measure brand awareness: Track brand awareness to see how you compare to competitors and how effective your campaigns are.
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Give back: Create ongoing "do-good" campaigns to give back to society
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Create a consistent brand image: Establish a tone of voice and a unique selling proposition.
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Get to know your audience: Understand what you want your brand to stand for and how you want it to be perceived.
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Create shareable content: Tell compelling stories about your brand and what it stands for.
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Use social media: Stay active on social media, run ads, and host contests.
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Partner with influencers: Work with influencers who are well known in your niche to promote your product.